AI might seem scary and mysterious, but it's hard to argue against the fact that it's here to stay, no matter how much some of us may try to resist. Take the fictional Weyland-Yutani corporation, for example; many of the leading AI developers are using cutting-edge technology to drive forward in several areas, including the world of online gambling, where online casino operators are always looking to innovate and evolve.
Ai is reshaping our online experiences in a few ways, whether that's by creating more challenging games, improving platform security, or adding a touch of personalization to our online experiences, making the entire industry feel a little bit more futuristic. Like a Xenomorph stalking its prey, online casinos can use AI to monitor players showing problematic behavior and identify threats before they arise, making it an incredibly valuable tool.
In this article, we'll take a closer look at the relationship between online casinos and AI, noting its current role, what the future has in store for all stakeholders, and what impact this could have on the industry’s future.
AI in Online Casinos Today
AI is already in use in online casinos, and despite what some may think, it's much more integrated than you might imagine. With AI-driven cybersecurity tools and chatbots ready to help, it's a huge world that we're only just beginning to uncover and utilize.
Working Around the Clock
AI can be used to track players and threats alike in ways that are much more sophisticated than a single person behind a computer. A skilled developer can achieve a lot in a short space of time but AI can run multiple functions at once and not tire after several hours of work, making it the most reliable option for casinos wanting to stay ahead of potential hurdles.
Ensuring Fair Gameplay
Another thing many players overlook is the use of Random Number Generators (RNGs) as they may not immediately make us think of AI, despite them being just that. For these ethical and established online casinos, such as those selected by AskGamblers, these tools are absolutely essential and ensure that they can comply with the regulators' demands for fair gameplay and transparency, which is something that many traditional casino enthusiasts can be unsure of when playing online.
Instantly Adjusting Odds
What's more, online casinos, especially those involved in sports betting, can use AI to dynamically adjust pricing in real-time, helping them stay ahead of players seeking to capitalize on the odds not updating as quickly as the game. In the past, players betting courtside could make large sums of money because of the short lag time between the television feed and what was happening in front of them.
Improving the Customer Experience
AI chatbots are much more human than before, and while they may not have the cynical wit of Michael Fassbender's David 8, they are fully capable of handling queries and helping customers find the support they need for the right people, no matter when they get in touch. Similarly, AI can be used to create bespoke feeds that are based on the player's preferences, ensuring that they can access the games they enjoy without hassle. Similar to how your TV and movie streaming services use it to tailor-make your homepages, based on what you’ve already watched.
The Future of AI
Like a Predator being able to anticipate threats within fractions of a second, AI will soon be much better at predicting a player's preferences before they really know themselves. As humans, we discover what we like or don't like based on what we can see in front of us, but there is usually a rational pattern to our behavior, which online casinos can analyze using AI. This allows casinos to make game suggestions based on our previous choices and tailor bonuses to keep us as engaged as possible.
Another exciting area where AI can potentially play a huge role moving forward is with virtual reality integration. As popular as online casinos are, especially for those living in remote areas or with additional accessibility needs, they are never able to fully capture the atmosphere and buzz of a real casino. With the use of VR alongside AI, online casino operators can create realistic spaces that look and feel much more real, despite being a fictional display within a headset.
Along with the crafting of virtual spaces, we could also see AI being used to create more narrative-driven games without the need for the hiring of writing teams. Instead, content creators can use AI to create stories that can then be adjusted or tailored at the end of the process, making game development much easier and cost-efficient. This also allows for narratives that can vary depending on what choices the player makes, adding a new spin on each playthrough.
Impact on Players and Operators
For players, the further integration of AI into their online gambling experiences should see further engagement using personalized recommendations and seamless gameplay.
With the integration of AI-driven cybersecurity tools, players can feel safer knowing that they're in caring hands and that online casino operators are doing everything they can to stay ahead of the curve. Aside from this, however, there's reason to believe that online casinos can be taken to the next level with the use of VR technology.
On the other side of the interaction, casino operators can help reduce their losses from fraud and chargebacks by using AI to identify potentially troublesome behavior and identify patterns in deposits and withdrawals.
They can also improve retention by keeping players engaged using personalized offers and making the right recommendations at the right times, delighting players because they, ultimately, want seamless online experiences. This can all be achieved with AI while also maintaining regulatory compliance.
Final Thoughts
It's important to note that any use of AI should be done under strict human supervision to ensure that casinos don’t become a dystopian Weyland-Yutani experiment. While players should be confident that casinos will only use these tools to provide the best, most secure online experience, it's understandable that they'll remain skeptical until this becomes normal, despite them having already been in use for several years.
