How to create buzz on a sequel with an unpopular subject matter
joylitt
MemberNeomorphOctober 13, 20172730 Views2 RepliesOnce at the forefront of the buzz machine for "Alien Covenant", several youtube channels started to show that they have lost faith in Ridley Scott's plans to wrap up his prequels leading to the back end of the legendary first Alien film from 1979. One of the channels deemed the continuing use of the Alien title to be irrelevant, suggesting to use "David's franchise" instead, and another laughed at Ridley Scott's inconsistent statements and updates. On top of that, there has been an recent overkill of movies about AI and synthetics that fared poorly at the box office, including a soon to be released one that looks like a total bomb. All this makes me wonder how 20th Century Fox is going to deal with the promotion of a story line that seems to be pretty unpopular among both fanbase and general audience. Ridley Scott's statement that "the evolution of the Alien is over" as if it was something central to the Alien mythos is puzzling (is this really that important considering all the questions left unanswered by "Prometheus"?), and to me it is totally unfair that the worst entry in the saga would be the one poised to change the course of the whole franchise. That is, if it does not kill it altogether.
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