Alien: Earth will be crashing the party at SXSW this year! Starting March 7th through March 8th, fans can step into a mysterious wreckage site in the heart of Austin to unearth new details from the series, exclusive merch and photo opportunities!
From the moment fans step inside, they will find interactive elements and pulse-pounding thrills that bring the series to life. Visitors will be scanned for alien parasites before receiving credentials and instructions, embarking them on an exploratory mission through the ship wreckage where they will have the chance to get up close and personal with alien specimens. But beware—not all creatures survived the crash intact, a containment breach has occurred and hidden dangers lurk within.
FX’s Alien: Earth 360 marketing campaign will continue to roll out in the coming months, including social video teasers, high impact OOH, multi-market stunts, and two more immersive experiences. The Westin
Downtown Austin, which overlooks the SXSW immersive experience, will be wrapped with FX’s Alien: Earth key art for the duration of the festival.
Learn more about the event on the official web page here!
Will you be attending SXSW? If so, let us know in the comments and be sure to share your discoveries with us in the forums!
