The buzzkill of viral videos

The existence of shorts like "The Advent" sums up all that is wrong about the way the Alien prequels are being engineered. It is all about spilling the beans. Haven't the Studios learnt its lesson already? Are they so insecure about their product that they feel the need to reveal their cards beforehand to see if the fanbase gets hooked or not?
I believe both The Crossing and Advent are just "band aids" that have the sole purpose of disguising the effects of
having erased most of Prometheus' legacy. Advent in particular, gives away enough information for us to anticipate what the sequel (if it happens) is not going to be about, and as such it is one big spoiler. Why I say this? Simply because this is what these viral shorts do: they provide information about all those things that are left out of the movies. Therefore, I can conclude that the next one won't be focused on the following:
1) Elizabeth Shaw's fate.
2) Engineer mythology.
3) Xeno mythology other than post David.
4) Answering to the question of who created us and why.
If the Advent is a bridge to Awakening written by John Logan, we can expect a temporal jump, and a movie likely set on
Origae 6 with David working to produce his "Queen" and the involvement of Weyland Yutani to some capacity. Oh, and colonial marines too, and Ripley's mom or Ripley herself maybe. And let's not forget about a even more prominent David character. It sounds pretty much like an Aliens reboot to me.
All this of course was before Alien Covenant's box office meltdown. Now we can expect some re-thinking of the franchise, viral campaign included. Stirring the fanbase interest is one thing, but too much information or over explanation can severely limit the scope of future installments and cause disappointment if such film fails to cover the ground hinted at on those viral videos. On top of that, watching a viral video should't be a prerequisite to enjoy a film.
Probably the studios have misjudged our enthusiasm as a fanbase, or maybe they rely too much on us... whichever the case, they need to change strategies before it is too late and the fanbase becomes so atomized it would be no longer possible for them to harness its considerable power. And please get it right this time: we don't need the hype we just need good movies.