evolution of trailers- more spoilers each time?

dk - Compare the decades, compare the number of movies released in them, compare the cultural and technological differences between the seventies and present day - internet, blu-ray, downloading, social media, and so on... It's not easy to sell a movie today, the competition is huge.

To me, that is the point. Alien is well known albeit not popular. Less is more IMO. They could have given it all away in 1979 but they kept their cards close.

Oram being face hugged and the back burster should never have been in the trailers nor the protomorph or neomorph. if ur gna show the protomorph keep the neo a secret and vice versa yet we got both. iv heard a saying that too often the best bits of a movie are in the trailers and with AC this is definitely the case. we see Oram face hugged in the trailer and also the protomorph so doesn't take a member of MENSA to work out where it came from. back burster scene was way better than the throat buster scene yet we get the back burster in the trailers. cheers for that. far too many ppl, esp on here, figured out the film after just the trailers and that should never happen, especially after Prometheus where the possibilities were endless on where they could have taken the sequel yet after the trailers people had it sussed. yeah give urself a pat on the back whoever deserves it for that cock up. I agree with dk, some things need to be kept quiet. imagine if no one knew about the motes/back burster and neomorph till they saw the film. how amazing would that have been?? everyone still wanted to see it but I feel something was taken away from the who thing by revealing everything to us in the trailers. it was like seeing it for the second time while watching the film for the first time.

hind sight is a wonderful thing but looking back, first trailer id have liked wouldv been a shot of the covenant in orbit over the planet with the over voice of ;covenant do you read? covenant come in' then jump scare/flash to Oram being face hugged n then end with a close up of the protomorph n that would be it.

second trailer just show the juggernaut coasting down the valley towards the city then the shot of david and the 'look on my works' dialogue then end.

u don't need much to whet peoples appetite for something. still have the last supper prologue as due to the lack of character building in the movie its a must nut for the most part, keep them guessing. anything new keep under wraps imo, don't have the movie sussed weeks before its premier

it was like seeing it for the second time while watching the film for the first time.

Yes. That pretty much sums up trailers for everything outside the Quadrilogy.

Prometheus was not to bad with its First Trailer, but the latter ones and TV Spots gave away too much..

Alien Covenant was basically a Marketing Ploy to suggest to Fans "look its a ALIEN movie" even making that Poster that showed some Xeno/Engineer Armegedon that was never nothing to do with the movie and other Posters showing the Xeno head and Eggs... all just basically shouting out to Fans.... "this is a ALIEN movie"

Regarding the AC Trailer...

Indeed we needed to see David and the Eggs, but not reveal Oram, instead just show the shot of looking down at the Egg and the Face Hugger....    The only other shot of the Xenomorph i would have kept as the Shower Scene, but only using the Sound of the Xenomorph and seeing the Tail and thats IT.

The Neomorphs i would have kept as it was but only just show the Back of Ledwood begin to open up... But DO-NOT show a single shot of the Neomorph

Its cool to see the evolution of trailers like that!

Also, I embedded the links for you :)

Thanks for embedding. I can't seem to make it work despite your tutorial.