The Mask of Marketing

This an excerpt from my review...[url=http://www.prometheus-movie.com/community/forums/topic/7735]craigamore reviews Prometheus - I LIKED, but DID NOT love this film....SPOILERS[/url]. I wanted to repost it as a particular thread concerning my feelings on what occured with the affect of the trailers and especially the music that accompanied them: "From as far back as Thanksgiving, with the leak of the original teaser trailer, following through to March and the release four other trailers as well as several featurettes, we were, as an audience, sold a film with an emotional aesthetic that harkened back to the terrifying, skin crawling, ominous horror of Alien by way of trailer music that was beautifully conceived, recorded and edited alongside visuals meant to excite and unsettle. The score of the actual film carried with it an emotional aesthetic of an entirely different kind, one of awe, grandeur and romanticism that none of us were prepared for given the nature of the trailer campaign. Emotionally, tonally, aesthetically, we as an audience were set up for an experience we were not to have. I think that element alone hurt Prometheus' reception tremendously."