If you’ve been tracking movie trailers this summer, you’ve seen a clear split: some feel like cinematic bombs hitting the targets, while others sputter before takeoff. With heavy hitters like Jurassic World: Rebirth, Superman, and Fantastic Four all vying for attention, we’ve scoped out the trailer landscape to see who’s firing on all cylinders, and who might need a storyline second chance. Let's take a look, starting with the top 3:
Superman
James Gunn’s take on the Man of Steel is breaking records. The first trailer notched over 250 million global views in 24 hours, ranking it among the top 5 most-viewed trailers ever, —including competitors like Deadpool & Wolverine, as well as Spider-Man: No Way Home. Reddit buzz was off the charts, with fans praising its emotional tone, grounding in character, and a stoic yet vulnerable Superman. Trailers have teased appearances by Mister Terrific, Hawkgirl, and new takes on canon favorites, —retaining the classic John Williams theme and forging a modern emotional core that resonates with viewers.
Why It Works: A stellar cast, emotional stakes, and an old-school yet fresh approach.
Quibbles: Some controversy surrounds the sensual and political content in certain international markets, but these debates may fuel audience intrigue rather than deter it.
Jurassic World: Rebirth
The teaser garnered 31 million views, ranking as the top trailer of 2025, behind only the Superman trailerSuperman. The social response has been overwhelmingly positive, —with fans celebrating a return to the original Jurassic tone and applauding the 1990s-style action thriller vibe. The second deeper trailer leaned into big set pieces: mosasaur boat attacks, Dârex chaos, suspenseful countdowns, and more puppetry-heavy dinos.
Why It Works: Strategic echoes of Spielberg’s original, high-tension visuals, a fresh cast, and a nod to old-school effects.
Quibbles: Critics question whether it brings fresh ideas beyond nostalgia. Could it be dino déjà vu?
Fantastic Four
The trailer clocked in at 25M views, signaling strong early interest alongside Jurassic. Visually, it stands out: vibrant, stylized 1960s aesthetic meets cosmic vibes, with Galactus and Silver Surfer teased subtly. Fan forums (like on Reddit) are buzzing—not just at visuals, but at the choice to embrace franchise history through a retro lens.
Why It Works: It differentiates from typical MCU fare, prioritizing tone and serialized world-building.
Quibbles: Some fans are split: Will the bold design and casting choices resonate widely?
The runners-up
I Know What You Did Last Summer
The trailer hit 12M views in 48 hours, fueled by the return of Jennifer Love Hewitt and Freddie Prinze Jr. Reddit threads explore whether it revisits its 90s roots or modernizes the formula. Visually, the clip delivers atmospheric campfires, stylish POV kills, and eerie close-ups, —though a few top users point out its reliance on classic jump scares and not enough new twist. Verdict: solid nostalgia with room to grow on originality.
Eddington
A 3-minute teaser debuted at Cannes and later online, drawing 5M views in two days—unusual for an art-house trailer. It’s moody: asymmetrical framing, off-kilter scoring, and Sian Clifford in silent distress. Reddit’s r/movies praised the cinematic tone but drew criticism for being too abstract; many wonder if audiences will connect with Aster's unsettling vibes before release.
Guns Up
The first teaser surfaced on Kassie’s X (formerly Twitter), clocking 2M views in a week. It includes sneak-peek fight choreography and shadowy urban environments, but fans on X are asking for more clarity—character names, stakes, or brief dialogue to ground the premise. This one needs a second push in the trailer campaign.
Demon Slayer: Infinity Castle
This trailer exploded with 40M+ views in 24 hours—the highest among anime drops this summer. Its animation scenes include Breath of Water adaptation and demon-slaying duels with heavy emotion. Reddit fans erupted over Ufotable’s fluid visuals, though some Western comments voiced concern about possible storyline spoilers. Still, the footage climbs YouTube’s Trending list daily! Proof of global reach.
Final Takeaway?
- Blockbuster juggernauts: Superman and Jurassic still top the hype charts by view volume and audience tone.
- Cult-curated greatness: Eddington and Demon Slayer showcase enthusiastic niche engagement, —even with smaller overall view counts.
- Potential breakout: I Know... delivers nostalgia and style but needs a stronger community lift.
- Underdogs alert: Guns Up—low view count, low clarity; it requires a good second trailer to build mass interest.
For anyone intentionally tracking movie trailers, July’s lineup showcases a clear opportunity—and risk—for studios. Big-budget blockbusters are leveraging reach and resonance, while genre and anime titles show that targeted storytelling can still generate seismic buzz. As we roll into August, watch which trailers can translate hype into box office—and which campaigns need a second wind to ignite.
