The "spoilerization" of Prometheus - how to react?

centrosphere
MemberOvomorphMay 07, 2012852 Views13 RepliesIt´s beggining.
Sooner than I believed.
Well...my two cents.
When I saw "Alien" in 1979, the internet...isn´t. I had only small hints from the press telling what the movie was about. Actually, newspapers in my country displayed news about an intriguing movie where there was a monster that could "change it´s shape" _ what gave me a totally wrong expectative about the movie.
We are very far away from that world, now. The important thing to ponder, now, is: how the movie industry has reacted to the internet?
"Prometheus" itself is one part of the answer: they manage it as they can to create the more hype possible, thru viral marketing and mouth to mouth. But this is the way to go UNTIL the movie shows to the world, After that, the internet becomes "risk". Because mouth to mouth can be BAD mouth to mouth, etc.
I think Hollywood has reacted to that by brandification: creating a kind of spectacle where the visual is the important thing, and knowing that there is a demographics that simply can´t resist, whatever the "story". "Transformers" come to mind.
The problem comes when you have a movie where the visual can be stunning, but people have high expectations about the plot, too. How "Prometheus" can solve this problem? I mean: if people comes to know the plot in advance, are they still going to see the movie?
From the traiers and stills, we already know that the visuals are stunning. Is this the warranty, for the studio, that people will go see the movie even if they know the plot in advance, "transformers"-like?
Could it be that Scott, Lindeloff and Spaiths tried to create a plot so intriguing that people would go to see the movie EVEN knowing the plot in advance? What kind of magic this story should display to this effect?
What do you think?